Marketing to MuslimsSnippets from path-breaking research conducted by JWT & AMRB to understand values of Muslims as consumers, spanning from Morocco to Indonesia View Details
Demand estimation for Limited Mobility ServiceA caselet based on combination of conjoint with logistic regression to estimate demand for various options of a Limited Mobility telecom service View Details
Measuring sensitivity to price changeIncorporating additional questions to a regular Choice Based Conjoint approach, in order to better predict price sensitivity in low unit cost categories View Details
In today’s business world, ‘innovation’ has become a buzzword — every new company, service or product proclaims itself to be innovative, while, many a time, offering nothing new or different from existing competitors.
Dubai: Almost one fourth of subscribers in the UAE expressed interest in utilizing mobile number portability (MNP) in the near future, according to a new study by Dubai-based research and consulting firm AMRB.
Dubai: For brands it’s no longer enough to win and retain a loyal consumer base. To go that extra distance in the age of instant views shared within social media, peer groups, brands must get these ‘loyalists’ to put in the good word about them.
http://gulfnews.com/business/sectors/media/airlines-and-autos-win-uae-consumers-loyalty-1.1454375 http://www.emirates247.com/news/emirates/revealed-brands-uae-residents-love-and-love-to-hate-2015-02-12-1.580511 http://gccdaily.com/News/emirates-airlines-and-porsche-drive-high-customer-advocacy-in-uae-reveals-a-new-study-by-amrb/ http://www.dubaicityguide.com/site/news/news-details.asp?newsid=53534 http://gulfnews.com/business/media-marketing/airlines-and-autos-win-uae-consumers-loyalty-1.1454375 http://communicateonline.me/research/amrb-conducts-new-study-to-test-consumer-loyalty http://gulftoday.ae/portal/fc4db0f1-c219-483a-969c-91e86d4fac69.aspx