AMRB can provide all types of quantitative and qualitative research services, such as:
Quantitative research
- Usage & Attitudes studies
- Concept / product tests
- Pricing research
- Pack testing
- Advertising pre testing
- Brand and communication tracking
- Brand Equity measurement
- Volumetric estimation
- Shopper research
- Consumer Segmentation studies
- Post launch tracking
- Media research
- B2B research
Qualitative research
- Category exploration
- Triggers and barriers
- Brand equity studies
- Concept / advertising evaluation
- Ethnographic research
- Shopper understanding
- Mystery shopping
- Idea generation
AMRB also offers various branded tools via associations with some other research agencies - for more on this please click here.
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