Market research services in Middle East & North Africa
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AMRB has provides all types of quantitative and qualitative research services, such as:

Quantitative research
  • Usage & Attitudes studies
  • Concept / product tests
  • Pricing research
  • Pack testing
  • Advertising pre testing
  • Brand and communication tracking
  • Brand Equity measurement
  • Volumetric estimation
  • Shopper research
  • Consumer Segmentation studies
  • Post launch tracking
  • Media research

Qualitative research
  • Category exploration
  • Triggers and barriers
  • Brand equity studies
  • Concept / advertising evaluation
  • Ethnographic research
  • Shopper understanding
  • Mystery shopping
  • Idea generation
 

In addition, AMRB also has specialists divisions for B2B & Industrial Research as well as Stakeholder Loyalty and Experience related research:

B2B & Industrial
  • Market structure and sizing
  • Demand estimation
  • Competition mapping
  • Brand image studies
  • Customer usage and satisfaction
  • Channel analysis

Stakeholder Research
  • Customer Loyalty
  • Customer Experience/ Mystery Audits
  • Lost Customer Assessment
  • Employee Loyalty
  • Corporate Reputation

AMRB also offers various branded tools via associations with some other research agencies - for more on this please click here.

 
 
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