AMRB is part of the Kantar Group of companies - one of the largest research and consultancy conglomerates in the world. Kantar operates in more than 60 countries with over 7000 employees. Some associates within the Kantar group are IMRB International, Millward Brown International, Research International, The Added Value Group, Kantar Media Research and BMRB International.

AMRB's parent organization within the Kantar Group is IMRB International, the largest market research company in South Asia. AMRB can therefore leverage over 35 years of IMRB's research experience and learnings, across a variety of sectors and markets. This is in areas such as qualitative research (qualitative tools for all research needs), retail and media research, e-technology/ IT and B2B research, as well as specialized tools for segmentation and portfolio management.