Shyam S. Sunder, Consumer Insights Manager, Coca-Cola Middle East

"Being a quantitative researcher I would give AMRB 6 on a 7 point Overall Opinion scale!! Their key strength is that they have a young team -- and so have the concomitant advantages of being enthusiastic, energetic, and eager to learn/ please. AMRB know they are not #1, that they don't have the first-mover advantage in the ME - and so like Avis, they try harder!"