Sherif Ali, Consumer Insights Manager, British American Tobacco, GCC

"I have been dealing with AMRB for the last couple of years in two different markets. When I worked with the AMRB team for the first time, it was with the Egypt office and although it was a very small office, however, I have to admit that I was really impressed with their performance in terms of level of understanding of business issues, analytical skills and meeting deadlines. I always count on the fact they will deliver on schedule if not earlier with absolutely no compromise on the quality of work. Recent example was delivering a large project in KSA, Kuwait & UAE and needless to say how impressive and fine tuned their analysis was to our business issues and the company's strategic focus."