Abdellatif Elmardenly, Consumer and Marketing Insights Manager, Unilever

"To start with, given that Unilever is the top spender on TV advertising in the Middle East region, it makes it very crucial for us to partner with a world class research agency in terms of ad testing. AMRB has proved technical mastery of the Preview tool, in addition to high execution speed, coupled with thorough analysis and strategic recommendations based on deep understanding of the consumers in the region. Concerning other types of research, AMRB's USP is their consistent level of service across countries in the region and their high speed of execution, which is very crucial for multi country research projects with tight time lines."