The Modern Muslim Consumer
A path breaking syndicated study conducted jointly by JWT and AMRB to understand values and attitudes of Muslim consumers across 10 markets, spanning North Africa to South East Asia.
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Media Choices in a Changing World
Understanding impact of rapidly changing media landscape on the Arab consumer, resulting in a paradigm shift for advertisers from "Communicate" to "Engage" with consumers.
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Identifying Potential Winners
A radical approach to concept screening, combining the best of quantitative metrics and qualitative depth.
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How to Make ADs that Travel
Learnings on advertising consumption across Middle East, North Africa and Turkey, with a view to advising clients on how to develop creative content that works across markets.
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Pricing Research in an Atypical Category
Research on price sensitivity for a logistics client, across the Eastern Europe Middle East & Africa region.
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Developing Consumer Insight in Closed Societies
Qualitative tools beyond the regular focus groups and depth interviews, that help deliver richer insight.
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Demand Estimation for a New Telecom Service
Combination of conjoint analysis with logistic regression to provide robust demand estimates for a new telecom service.
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Qualitative Laddering
A qualitative technique that leads to alternative positioning ideas.
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Measuring Price Sensitivity in Low Unit Cost Categories
Using choice modeling to measure sensitivity to price change in low unit cost categories. Some design changes incorporated into the usual choice based conjoint in order to arrive at more meaningful sensitivities.
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Usability Testing
Cutting edge research aimed at making the design fit the consumer rather than the consumer fitting the design.
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