Millward Brown International, a sister company within Kantar, operates as a division
of AMRB within the MENA region. Millward Brown offers expertise in the brand & communications
domain with products, like:
LinkTM - a quantitative advertising pre testing tool,
based on normative comparisons. MB has normative databases in place for the key
markets in the region – Saudi Arabia, Egypt, Morocco, Pakistan.
Dynamic Tracking - is the leading advertising and brand tracking
mechanism in the world.
BrandDynamicsTM - a brand equity measurement tool that
has been used for understanding the equity of over 100,000 brands, across markets