AMRB is the sole licensee for Millward Brown products, like:

Link^TM - a quantitative advertising pre testing tool, based on normative comparisons. AMRB has normative databases in place for the key markets in the region – Saudi Arabia, Egypt, Morocco and Iran.

ATP^TM - Advanced Tracking Program – is the leading advertising and brand tracking mechanism in the world.

BrandDynamics^TM - a brand equity measurement tool that has been used for understanding the equity of over 20,000 brands, across markets and categories.

For more details on these and other Millward Brown products, please visit www.millwardbrown.com