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Millward Brown International, a sister company within Kantar, operates as a division of AMRB within the MENA region. Millward Brown offers expertise in the brand & communications domain with products, like:

LinkTM - a quantitative advertising pre testing tool, based on normative comparisons. MB has normative databases in place for the key markets in the region – Saudi Arabia, Egypt, Morocco, Pakistan.

Dynamic Tracking - is the leading advertising and brand tracking mechanism in the world.

BrandDynamicsTM - a brand equity measurement tool that has been used for understanding the equity of over 100,000 brands, across markets and categories.

For more details on these and other Millward Brown products, please visit

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